Having been in existence for more than 100 years, »kfz-betrieb« – the magazine is the oldest and longest established specialist magazine in the motor trade sector. The esteem in which »kfz-betrieb« is held continues to be as high as ever, as can be seen from the fact that it is still by far the most subscribed-to specialist magazine in this particular sector. As the official publication of the German Motor Trade Association, »kfz-betrieb« addresses commercial and service managers and reports from all sub-segments of the sector. The weekly magazine presents basic background information, analyses and association news. With its monthly further training section for service technicians, it helps its readers to round off their knowledge and know-how.
Target groups: Business owners, managing directors, authorised signatories, heads of branches, customer services/garages/sales/parts managers.