Media brands for the
Industrial Sector Automotive
We have been reporting on automotive topics since 1911. Today, the agenda includes autonomous driving, connected cars, electric drives, and the profound change in the automotive business. The major specialist media brands "Automobil Industrie" and "kfz-betrieb" as well as six further publications provide information for the entire range of market participants, from trainees to top managers. We maintain one of the largest specialist automotive editorial offices in Europe.
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F+K Fahrzeug und Karosserie
"For more than 70 years, this specialist title has been indispensable in the market for bodywork, vehicle construction and paintwork."
F+K is the official organ of the Central Association of German Bodywork and Motor Vehicle Engineers (ZKF) and addresses all managers and decision-makers in bodywork and paintshops as well as in vehicle construction companies in the German-speaking region. The editorial focus is on car bodywork and vehicle construction, repair and paintwork, including a training section for professional bodywork and vehicle construction mechanics.
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»autoKAUFMANN«
"Our system guarantees systematic job training in the automotive industry - multi-media-based and comprehensive."
The training journal is based on the official Vocational Training Ordinance and allows the company’s training plan to be coordinated systematically and in chronological order. In addition, "autoKAUFMANN" covers car and commercial vehicle topics relevant for the approximately 38,000 German vehicle dealerships.
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»autoFACHMANN«
"Our system guarantees systematic job training in the automotive industry - multimedia-based and comprehensive."
The training journal is based on the official Vocational Training Ordinance and makes it possible to coordinate the company's training plan systematically and in chronological order. In addition, "autoFACHMANN" deals with car and commercial vehicle topics relevant for the approximately 38,000 German motor vehicle dealerships. "autoFACHMANN" supports the job training with official training plans, solution schemes required for the proof of knowledge, the interactive learning program "autoFACHMANN" Digital as well as examination training.
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Vogel-FORMA
"We attach great importance to individual service. That's why we decided against anonymous hotlines and call centers."
Vogel-FORMA's eCommerce shop is geared specifically to the needs of vehicle dealers. This selection is perfectly tailored to the customers of the entire automotive trade.
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»Gebrauchtwagen Praxis«
"Practical advice is our priority, to be close to used car dealers is therefore our maxim."
"Gebrauchtwagen Praxis" covers a wide range of topics and is aimed at all managers and decision-makers in the used car business: from vehicle purchasing and sales, through used car marketing, legal and tax aspects to HR topics and service.
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»Kfz-Schadenmanager«
"The time is right for a new magazine on accident damage management."
"Kfz-Schadenmanager" prepares motor vehicle dealerships for the important topics of damage control and accident management.
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»Automobil Industrie«
"At the heart of the industry - since 60 years. We analyze and discuss - critical and influential."
Since 1955, "Automobil Industrie" has been reflecting the entire world of mobility: trends and highlights from production and technology as well as market developments. Advertising customers bring their topics to the market in the right context - simple, fast, and effective.
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»kfz-betrieb«
"Since 1911, our most important concern has been to inform and connect people in the automotive industry."
"kfz-betrieb" addresses executives in trade and service. The specialist magazine reports on all sub-markets in the industry and publishes special sections on a regular basis. Numerous events and renowned awards enable readers to engage in active networking and direct face-to-face contact with executives and influencers in the automotive industry.
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»bike und business«
"We accompany, inspire, and motivate the bicycle industry on its way into the future."
"bike und business" is the official organ of the Federal Guild Association for the German Bike Mechanic Trade and is targeted at all bicycle dealers and workshop professionals in seven European countries. Exceptional events facilitate professional networking.
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Facts & Figures
Facts
printed copies are distributed to our readers per month.
unique visitors of the web portals per month.
registered individual contacts in this industry sector.
people are connected with us on social media networks.
Agency Services
Communication Consulting & Strategy
Communication Consulting & Strategy
Digitalization is a challenge for all companies. Digital transformation is continuously creating new interdisciplinary topics. Opportunities become goals, goals become new business models. Do you have the right strategy to grasp this change for achieving your goals? Do you use the right external and internal corporate communication strategies to successfully master this transformation? We support and connect you.
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Performance Marketing
Performance Marketing
Performance campaigns are an ideal way to increase traffic and generate sales. We help you increase the traffic on your websites and ensure higher conversion rates - by selecting the right channels, professional campaign management, comprehensive monitoring, and transparent reporting.
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Corporate Publishing
Corporate Publishing
Being at home in all media – both internally and externally, sending a consistent corporate message across all channels, content driven, and with a distinctive image: this is contemporary corporate publishing. It requires a strategy that not only works across all analog, but also across all digital touchpoints. We develop precise concepts and target-group-specific measures across all touchpoints - from strategic consulting through conception, design and implementation to distribution and performance measurement.
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