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Helping you make the right decision.

With over 100 specialist publications, digital platforms and events, we offer decision makers in 14 different industries all the crucial information they need. Our team of over 750 editors and market experts ensure professional editing of specialist and industry-specific topics – with a high level of quality and deeply rooted in the respective industries.

Media brands for the

Industrial Sector Automotive

We have been reporting on the automotive industry since 1911. Today, the agenda includes autonomous driving, connected cars, electric drives and the profound change in the automotive business. The major specialist media brands "Automobil Industrie" and "kfz-betrieb", as well as six further publications, provide information for everyone in the market, from trainees to top managers. We maintain one of the largest specialist automotive editorial offices in Europe.

Media brands for the

Industrial Sector IT / Software

Since the beginning of the computer age, we have been offering digital media to German-speaking countries. From security and big data to storage, IT business and eGovernment, our specialist publications support markets and connect them with each other. Whether Industry 4.0, Internet of Things or smart devices: IT is the crucial link.

Media brands for the

Industrial Sector Industry

The industry is a significant driver of the German economy by offering new processes and technologies. This requires competent knowledge in various areas: from machining, automation and design to medical technology. We are involved with more than 30 media brands covering industrial topics. Our international activities support German companies in entering emerging markets.

Media brands for the

Industrial Sector Law, Economy, Taxes

For more than 40 years, the "IWW Institute for Knowledge in Business" has been providing relevant information for everyday practice. 70 information services provide concise practical tips, case studies and model calculations. Tax consultants, lawyers, healthcare professionals, entrepreneurs and freelancers use sample contracts and text modules, receive support in their formulation efforts and gain legal security.

Media brands for the

Industrial Sector Marketing / Communication

Carl Gustav Vogel founded the Vogel publishing house in 1891 because of his desire to professionalize B2B communication. Since then, we have been contributing trends and tools to ensure the success of our communication partners in the various markets. However, the B2B communications market is now more dynamic than ever before. Our trade publication "marconomy" offers all the relevant information for successful brand and product communication in B2B.

Agency Services

We speak the languages of our target markets and make your communication successful! Thanks to our strong media brands, we are deeply rooted in our target markets. We offer tailor-made, comprehensive communication solutions from a single source. This is a selection of our agency services.

Content Marketing
Content Marketing

Whether print, web or mobile - in the digital age, content is crucial. High-quality content generates leads, creates reach, and provides industry-specific expertise. We develop high-quality content that increases brand awareness, delivers measurable results, and maximizes the effectiveness of your campaigns.

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Social Media Marketing
Social Media Marketing

Social media is as versatile as its users and therefore demands individual content. We create the basis for successful brand positioning by conveying a message in a creative and versatile way.

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Chatbots & Artificial Intelligence
Chatbots & Artificial Intelligence

We develop chatbots that take your customer communication to a new level. Our bots have a story to tell, are funny, and sometimes even profound. Whether you are a purchasing consultant or a storyteller, our chatbots convey your entrepreneurial spirit and ensure that your customers are satisfied.

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Contact us

Foto Kontaktperson
Ingo Mahl

Chief Product Officer

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